Prior to developing our brand, we reached out to 100 potential customers asking what they value in advocating for a positive, wholesome society. The feedback we received helped us create four pillars that comprise our mission.
Our mission is to create mindful and simplistic products, posts and acts of philanthropy that seek to empower and attract a community of like-minded females.
M I N D F U L
We are mindful of positive internal and external growth.
"Any chance I get I try to make the world a better place by spreading positivity and ignoring negativity." -Participant
E M P O W E R I N G
We are empowering the values our females hold.
"Often times the real change isn't in how many people care, it's about the wholesome action itself." -Participant
S I M P L I S T I C
We are simplistic in nature, feeding tangible and intangible needs.
"I try to live a simplistic and stress-free life. This is reflected in both the clothing I wear, and the values I hold." -Participant
C O M M U N A L
We are cultivating a community of like-minded females.
"Being part of a collective community that believes in the same healthy values as me is important." -Participant